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MEMPHIS, Tenn., April 6, 2012 – In an ongoing effort to improve the online interactive marketing experience for distributors, specifiers, installers and purchasers, Thomas & Betts (T&B) today launched its redesigned website (www.tnb.com) and its social media program.
According to Dennis Smith, vice president of global business development at T&B, the website more effectively showcases the broad portfolio of brands that T&B offers in an intuitive, easy-to-use way.
“The website is designed to be a tool that complements and supports our sales professionals,” Smith said. “In addition to data rich product specifications, the site contains extensive application tools to assist the users in selecting the product that will best meet their requirements.”
The redesigned website is being launched in tandem with the launch of Thomas & Betts’ social media program on Facebook, Twitter, YouTube and LinkedIn.
“Thomas & Betts has a long history of staying close to our distributors, contractors, engineers, specifiers and purchasers,” said Cindy Phillips, global marketing communications manager at Thomas & Betts. “Using the most common social media platforms to further engage these important constituents offers another opportunity for real-time interaction and sharing of ideas and information.”
According to Phillips, Thomas & Betts will use these social media channels to foster an exchange of information with its distributors and end users about new products, training programs, trade shows and other industry events, vertical market solutions and other topics.
“Our customers and other interested parties will have multiple options for obtaining the information most relevant to their needs,” Phillips said.
The initial launch and rollout will begin with the corporate, US/Latin America, Canada and Australia sites. Sites for Europe/Middle East/Africa (EMEA) and Asia come on line as the year progresses. The initial T&B social media effort will continue with regional and divisional rollout, with completion planned by later this year.
Thomas & Betts Corporation (NYSE: TNB) is a global leader in the design, manufacture and marketing of essential components used to manage the connection, distribution, transmission and reliability of electrical power in industrial, construction and utility applications. With a portfolio of more than 200,000 products marketed under more than 45 premium brand names, Thomas & Betts products are found wherever electricity is used. With headquarters in Memphis, Tenn., Thomas & Betts reported revenues of $2.3 billion and had approximately 9.400 employees in 2011.